![]() ![]() ![]() Keep It SimpleĮarlier we mentioned not putting too much information on your card, and the same should go for design details, too - you want people to actually be able to read your business card. You can give the edges a colorful paint wash so they stand out when they’re in a stack, or you might choose to die-cut your card into a weird and wonderful shape. Instead of just putting your details and brand colors onto a regular square card, you might want to spice things up by trying out the latest business card trends. This is why it’s important to have a business card that stands out in a pile of others, and the best way to do that is to get creative. That means people end up going home with stacks of cards that, let’s face it, often sit getting dusty on their desk until they can be bothered to chuck them away. Get Creative and Stand OutĪt business events there is usually a lot of business card swapping. If you’re creating a set of business cards for a number of different employees, you can connect them all together with company branding while adding it personal details to make them individual. That means using brand colors, fonts, and taglines that are consistent with your website and other materials so recipients can make quick connections when they look you up. In order to make this journey as smooth as possible, you want to keep every step on brand. It’s likely they’ll have a look at your website, check out your social channels, and eventually send you an email or give you a phone call. Think about the journey someone takes once they receive your business card. It’s easy to want to create a neutral business card that’s suitable for everyone, but this often appeals to no one. When you think about who you’re giving your business card to, you can craft a message that taps into their pain points and serves their needs rather than creating something that you simply think is pretty.Īnd remember here: you can’t speak to everyone at once. ![]() They might have different tastes or expectations. They choose the colors they want, the fonts they want, and essentially create a design that suits them.īut remember the final destination of your business card: your recipient. Other elements / information you can add are:Ī lot of people make their business cards look good to them. When you do this, though, you have an overwhelming amount of information packed onto a tiny little square which can be confusing and off-putting for recipients.Īdding in social media handles gives recipients the chance to connect with you in a more passive way, which means you can start building relationships with them that are less direct that email. But it’s really tempting to put every single detail on there. The sole purpose of a business card is to transfer contact details from one person to another. Make your business card more than just a business card.If you’re ready to make that wow-factor business card, here’s how to bring everything together. So what makes an effective business card?Įssentially, there are three key elements: a concept, a design, and a message, all of which come together to create something that leaves a lasting impression. It gives you the edge over your competitors and ensures new contacts remember who you are and where they met you. You see, having a business card that stands out and works harder than just a slip of paper with your contact details on is so important. When it comes to creating a business card, it’s all too easy to put a few details onto a plain piece of card and hope for the best.īut if you want to create a business card that wows, you’re going to have to do more than that. ![]()
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